Latest Branding News
How AI-Fueled Content Threatens Creator Credibility
I haven’t devoted much space to AI-related stories due mostly to the…
Why Consumers Resist Marketing – Branding Strategy Insider
From all my years in research and consulting, I think I’ve learned…
A Roadmap For Defying Assumptions And Reimagining Brands
Poor Genrich Altshuller was an inventive genius, engineer, scientist, journalist, and author.…
How Brands Can Compete On Provenance, Purpose And Promise
Recently, Bloomberg ran an article about Dr. Bronner’s. If you are unfamiliar,…
How Brand Leaders Can Respond To Uncertainty
Uncertainty around US economic policy is near record highs. As measured by…
The Role Of Brand Strategy: Lessons From The Field
So I was contacted by a young brand strategist this week, asking…
10 Ways To Profitably Satisfy Customer Needs
A couple of years ago, it was really clear that drivers who…
Emotional Drivers Steer The Fate Of Brands
All too often, we find brands laser-focused on touting their “superior” specs…
How Inclusivity Powers Brands – Branding Strategy Insider
From all my years in research and consulting, I think I’ve learned…
