The Brand Strategy Behind Gap’s Comeback
In its heyday, Target promised affordable, designer style for everyone. Anyone could…
Brand Loyalty Changes The Economics Of Growth
What do United Airlines, YUM! Brands, Kohl’s, Ulta Beauty, and Estée Lauder…
The Brand Turnaround Era Is A Warning Sign
Corporate jargon is pretty miserable. Executives use euphemisms and empty phrases to…
Why Brand Promise Still Matters: Lessons From General Motors
It is difficult to avoid politics these days. Right now, both political…
Trust Is The CEO’s Competitive Advantage
The role of CEO is a success label. Wall Street and investors…
Is AI Disrupting IBM, Or Strengthening Its Future?
There once was an upheaval at IBM; a David and Goliath moment.…
The End Of The Think Global, Act Local Strategy
One of the most difficult tasks for brand marketers is aligning an…
Netflix Forgot The First Rule Of Brand Growth: Adore The Core
Brands seem to fall victim to some of the clearest, most detectable,…
Nissan’s Future Depends On Remembering Its Brand Promise
The adage that history repeats itself is no more apparent than the…
The Four Warning Signs Of A Declining Brand
Jack Welch, renowned CEO of General Electric, used to say that your…
