How Financial Engineering Destroys Brand Value
Claire’s, the tween accessory retailer, is in turnaround mode. Again. Claire’s is…
How Under Armour Forgot The First Rule Of Brand Strategy
Never confuse the customer. Once, at an advertising agency meeting with our…
Harley-Davidson’s Brand Problem Is Bigger Than Its Bikes
Financial geniuses on Wall Street appear to be happy that there is…
How Corning Stays Relevant By Solving What Comes Next
My mother had many opinions on many issues. As a female lawyer…
Nike’s Turnaround Depends On Segmenting By Need, Not Category
It appears that Wall Street is disgruntled with Nike’s inability to perform…
Why Logo Management Is Not Brand Management
If you read The Wall Street Journal Magazine that accompanied the Saturday-Sunday…
The Distinction Between Brand Power And Brand Greatness
As we approach America’s 250th birthday, our celebrations reflect on the greatness…
How Brand Mismanagement Brought Allbirds Back To Earth
Allbirds, the sustainable sneaker brand once the de rigueur shoe for Seattle…
Brand Architecture: A Strategic Mandate For Paramount And Warner Bros.
Entertainment and brand architecture are now front and center as the Paramount-Warner…
The Problem With Product-Led Brand Turnarounds
Peloton, Kohl’s, Target, General Mills, Macy’s have something in common. These brands…
