PepsiCo, Frito-Lay And The Price Of Customer Loyalty
Pricing should not be a tactic. Pricing is a strategy. Raising prices,…
Brand A.I. Has A Trust Problem: 7 Rules For Building Sustainable Trust
Brand A.I. is having an uncertain month. Yes, A.I. has become a…
What Apple Understands About Innovation That Most Brands Don’t
Apple just introduced its new, foldable iPhone Duo. Whether you think this…
The Brand Strategy Behind Gap’s Comeback
In its heyday, Target promised affordable, designer style for everyone. Anyone could…
Brand Loyalty Changes The Economics Of Growth
What do United Airlines, YUM! Brands, Kohl’s, Ulta Beauty, and Estée Lauder…
The Brand Turnaround Era Is A Warning Sign
Corporate jargon is pretty miserable. Executives use euphemisms and empty phrases to…
Why Brand Promise Still Matters: Lessons From General Motors
It is difficult to avoid politics these days. Right now, both political…
Trust Is The CEO’s Competitive Advantage
The role of CEO is a success label. Wall Street and investors…
Is AI Disrupting IBM, Or Strengthening Its Future?
There once was an upheaval at IBM; a David and Goliath moment.…
The End Of The Think Global, Act Local Strategy
One of the most difficult tasks for brand marketers is aligning an…
