Nissan’s Future Depends On Remembering Its Brand Promise
The adage that history repeats itself is no more apparent than the…
The Four Warning Signs Of A Declining Brand
Jack Welch, renowned CEO of General Electric, used to say that your…
PepsiCo’s New Definition Of Relevance
In 1967, the song “San Francisco” by Scott McKenzie described “a whole…
Why People Snack: The Human Needs Food Brands Forget
The president of Snacking Global at Mars, Andrew Clarke, recently spent some…
The Brand Architecture Behind Audemars Piguet x Swatch
The criticism was predictable. A revered luxury watchmaker partners with Swatch, introduces…
Why Brand Loyalty Beats Customer Acquisition
It is just astounding that after more than 35 years, some marketers…
How Financial Engineering Destroys Brand Value
Claire’s, the tween accessory retailer, is in turnaround mode. Again. Claire’s is…
How Under Armour Forgot The First Rule Of Brand Strategy
Never confuse the customer. Once, at an advertising agency meeting with our…
Harley-Davidson’s Brand Problem Is Bigger Than Its Bikes
Financial geniuses on Wall Street appear to be happy that there is…
How Corning Stays Relevant By Solving What Comes Next
My mother had many opinions on many issues. As a female lawyer…
