Latest Marketing News
On-page content formats answer engines actually favor [new research]
It seems like every brand is scrambling to get a piece of…
The AI Perception-Reality Gap
There’s a widening gap between what the market says about AI and…
What it means for your marketing strategy in 2026
AI search behavior may be causing a dip in your traffic, but…
Why citations matter more than backlinks for AI visibility
For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture…
Introducing the HubSpot Agent CLI
A few weeks ago, I wrote about our vision for the agent…
A master class in persuasion from an unlikely place
Walk down a suburban street, and you might stumble across a following…
What AI Overviews mean for SEO & website traffic
If you’re worried about what AI Overviews mean for SEO, let me…
How to optimize for AI overviews (AIOs): A complete 2026 playbook
Google AI Overviews appear in Google Search results for a growing share…
How to rank in AI Overviews on Google and beyond
Growing up, the only “top 10” I cared about was MTV’s Total…
Best AI search analytics tools for marketing teams
I’ve spent the last year watching marketing teams scramble to understand why…





