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esantiago@hubspot.com (Erica Santiago)

37 Articles

10 Best Strategies to Increase Marketing ROI

Digital marketing optimization plays a major role in whether a marketing program…

How to Increase It in the Era of AI

Brand visibility determines whether your business gets found or gets passed over…

How to create a strategy for topic authority in 2026

As a content writer with over 7 years of SEO experience, I…

Free Answer Engine Optimization Tools to Benchmark LLM Visibility

I’ve spent considerable time testing free answer engine optimization tools across dozens…

How to do keyword research for AEO (+ Tools)

When I first started auditing content for answer engine visibility, I assumed…

24 generative engine optimization statistics marketing leaders should know

I never thought I‘d see the day when "Googling" something and sifting…

How to structure pages for AEO and answer engines: A quick-start guide

The way consumers search for answers online has changed over the years.…

How to use email to drive B2B pipeline growth

If you‘ve ever wondered why B2B email marketing still dominates as a…

Best loop marketing tactics for the era of AI-powered marketing

Marketing funnels aren‘t cutting it anymore, and you’ve probably felt it in…

Loop Marketing software that grows with your business strategy

AI has drastically changed the marketing industry. From remapping the buyer's journey…