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esantiago@hubspot.com (Erica Santiago)

37 Articles

Tips + data from an email marketer

At the start of my marketing career, I managed two small email…

How to target ready buyers

In business, to waste time is to waste money so you need…

The HubSpot Blog’s AI Trends for Marketers Report [key findings from 1,000+ marketing pros]

With 66% of marketers globally using artificial intelligence in their roles, it's…

These AI workflows can 10X your marketing productivity [+ video]

Time is money in marketing, so why not use AI workflows to…

How to create an infographic in PowerPoint [free templates]

As a former digital journalist and now a content creator at HubSpot,…

16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign

These days, video is absolutely essential to get people to discover your…

The 7 Types of Social Media and Pros & Cons of Each (Research)

As a former journalist, I spent years digging through social media feeds…

29 of My Favorite Visual Content Creation Tools

Visual content, be it video, infographics, photos, or some secret fourth thing,…

13 YouTube Description Templates That Have Helped Our Videos Go Viral [+ Examples]

With 2.5 billion active users, YouTube is an undeniably important channel for…