Latest Branding News
Healthy Brands Begin With Strategic Integrity
The invocation of values is a hallmark of enterprise positioning. Yet on…
Nike’s Turnaround Depends On Segmenting By Need, Not Category
It appears that Wall Street is disgruntled with Nike’s inability to perform…
When Growth Becomes A Brand Liability
Growth is often celebrated as proof that an organization is moving in…
Marketing Rarely Fails On Its Own
Marketing rarely fails on its own.It reveals where purpose is being treated…
When Brands Market To Algorithms, Not People
When it comes to AI and jobs, Boston University law professor James…
Why Logo Management Is Not Brand Management
If you read The Wall Street Journal Magazine that accompanied the Saturday-Sunday…
The Distinction Between Brand Power And Brand Greatness
As we approach America’s 250th birthday, our celebrations reflect on the greatness…
Why Clarity Isn’t A Communication Problem
Just notice something. Think of a team you’ve been part of. Or…
How Brand Mismanagement Brought Allbirds Back To Earth
Allbirds, the sustainable sneaker brand once the de rigueur shoe for Seattle…
Most Advertising Problems Are Not Advertising Problems
There is much angst about the state of advertising. Various commentators in…
