Latest Branding News
Brand Leadership Is Global. Brand Management Is Local.
Internal politics is detrimental to brands. Sounds like a business cliché. But…
Employer Brand Mistakes That Undermine International Growth
International hiring has moved beyond being primarily a cost play. For many…
PepsiCo, Frito-Lay And The Price Of Customer Loyalty
Pricing should not be a tactic. Pricing is a strategy. Raising prices,…
Brand A.I. Has A Trust Problem: 7 Rules For Building Sustainable Trust
Brand A.I. is having an uncertain month. Yes, A.I. has become a…
Rebranding: When The Business Outgrows The Brand
The clearest sign that a company needs to rebrand is not an…
Why Brands Must Give Consumers More Control
There is a general feeling nowadays that things are out of control.…
What Apple Understands About Innovation That Most Brands Don’t
Apple just introduced its new, foldable iPhone Duo. Whether you think this…
20 Years Of Ideas That Make Brands More Valuable
Twenty years ago, Branding Strategy Insider began with a straightforward ambition: create…
The Brand Strategy Behind Gap’s Comeback
In its heyday, Target promised affordable, designer style for everyone. Anyone could…
