Latest Branding News
Rebranding: When The Business Outgrows The Brand
The clearest sign that a company needs to rebrand is not an…
Why Brands Must Give Consumers More Control
There is a general feeling nowadays that things are out of control.…
What Apple Understands About Innovation That Most Brands Don’t
Apple just introduced its new, foldable iPhone Duo. Whether you think this…
20 Years Of Ideas That Make Brands More Valuable
Twenty years ago, Branding Strategy Insider began with a straightforward ambition: create…
The Brand Strategy Behind Gap’s Comeback
In its heyday, Target promised affordable, designer style for everyone. Anyone could…
Brand Strategy Must Change The Economics Of Choice
A Conversation With Dr. Derrick Daye on Positioning, AI and the Brand…
Brand Loyalty Changes The Economics Of Growth
What do United Airlines, YUM! Brands, Kohl’s, Ulta Beauty, and Estée Lauder…
The Brand Turnaround Era Is A Warning Sign
Corporate jargon is pretty miserable. Executives use euphemisms and empty phrases to…
Time Is The New Battleground For Brands
The one thing we marketers want more than anything else is people’s…
