Latest Branding News
Brand Strategy Must Change The Economics Of Choice
A Conversation With Dr. Derrick Daye on Positioning, AI and the Brand…
Brand Loyalty Changes The Economics Of Growth
What do United Airlines, YUM! Brands, Kohl’s, Ulta Beauty, and Estée Lauder…
The Brand Turnaround Era Is A Warning Sign
Corporate jargon is pretty miserable. Executives use euphemisms and empty phrases to…
Time Is The New Battleground For Brands
The one thing we marketers want more than anything else is people’s…
Why Brand Promise Still Matters: Lessons From General Motors
It is difficult to avoid politics these days. Right now, both political…
Are Your Customers Loyal, Or Just Locked In?
There are brands we genuinely love choosing. They make our work easier.…
Trust Is The CEO’s Competitive Advantage
The role of CEO is a success label. Wall Street and investors…
Is AI Disrupting IBM, Or Strengthening Its Future?
There once was an upheaval at IBM; a David and Goliath moment.…
How Brands Can Escape AI-Driven Sameness
Bear with me as I wax philosophical. It’s a circuitous path, but…
Why Brand Fandom Is Replacing Traditional Marketing
You are likely focused on the next round of innovations in the…
