Latest Branding News
Netflix Forgot The First Rule Of Brand Growth: Adore The Core
Brands seem to fall victim to some of the clearest, most detectable,…
The Age Of Average Brands
In the early 1990s, two Russian artists, Vitaly Komar and Alexander Melamid,…
Nissan’s Future Depends On Remembering Its Brand Promise
The adage that history repeats itself is no more apparent than the…
The Un-Conference: The Human Advantage In An AI World
AI can create content. It can analyze markets. It can generate ideas,…
The Four Warning Signs Of A Declining Brand
Jack Welch, renowned CEO of General Electric, used to say that your…
AI Is A Platform Shift, Not A Brand Advantage
The buzzword in marketing right now is AI. Well, acronym, that is.…
The Decisions That Make A Brand Coherent
Some of the most consequential decisions a brand makes never arrive looking…
PepsiCo’s New Definition Of Relevance
In 1967, the song “San Francisco” by Scott McKenzie described “a whole…
The New Rules Of Brand Engagement
With audience attention becoming increasingly fragmented across platforms and formats, visibility alone…
Brand Positioning That Improves The Economics Of Growth
Most leaders understand positioning. They know their brand needs to stand for…
