Latest Branding News
Why Checkout Abandonment Is A Brand Problem
The standard diagnosis of checkout abandonment treats it as an engineering challenge.…
Solving Business Problems Through The Lens Of Brand
Most companies lose momentum because their best thinking cannot get through the…
Harley-Davidson’s Brand Problem Is Bigger Than Its Bikes
Financial geniuses on Wall Street appear to be happy that there is…
Brand Strategy Must Solve The Problems That Limit Growth
Brand strategy is entering a more demanding era. For CEOs, CMOs, and…
When Honoring A Brand’s Past Means Changing Its Future
For more than twenty years, The Blake Project carried the same identity…
AI Has Not Replaced Brand Emotion. It Has Moved It.
AI has put an end to emotions in marketing, we are told.…
When A Nation’s Brand Comes Under Pressure
What happens to a country’s brand when the story it’s spent decades…
How Corning Stays Relevant By Solving What Comes Next
My mother had many opinions on many issues. As a female lawyer…
Healthy Brands Begin With Strategic Integrity
The invocation of values is a hallmark of enterprise positioning. Yet on…
Nike’s Turnaround Depends On Segmenting By Need, Not Category
It appears that Wall Street is disgruntled with Nike’s inability to perform…
