When Brands Market To Algorithms, Not People
When it comes to AI and jobs, Boston University law professor James…
Why Logo Management Is Not Brand Management
If you read The Wall Street Journal Magazine that accompanied the Saturday-Sunday…
The Distinction Between Brand Power And Brand Greatness
As we approach America’s 250th birthday, our celebrations reflect on the greatness…
Why Clarity Isn’t A Communication Problem
Just notice something. Think of a team you’ve been part of. Or…
How Brand Mismanagement Brought Allbirds Back To Earth
Allbirds, the sustainable sneaker brand once the de rigueur shoe for Seattle…
Brand Architecture: A Strategic Mandate For Paramount And Warner Bros.
Entertainment and brand architecture are now front and center as the Paramount-Warner…
Most Advertising Problems Are Not Advertising Problems
There is much angst about the state of advertising. Various commentators in…
How Established FMCG Brands Can Counter Insurgent Brand Threats
Bain publishes a good analysis every year of so-called insurgent brands in…
Think Of Positioning Your Organization’s Brand Like Raising A Child
For C-suite leaders facing massive disruption whether from AI, tariffs, or global…
The Problem With Product-Led Brand Turnarounds
Peloton, Kohl’s, Target, General Mills, Macy’s have something in common. These brands…
