Latest Branding News
When Website Performance Becomes Marketing’s Weakest Link
Marketing teams have become exceptionally sophisticated at acquiring traffic. Media efficiency improves…
The Kraft Heinz Pause: Financial Strategy Or Brand Strategy?
Kraft Heinz is having another “brand-wagon moment.” Its new CEO, Steve Cahillane,…
How AI Is Reshaping The Consumer–Brand Relationship
Consumers are using AI as a brand hack. Which says as much…
The Link Between Brand Vision And Enduring Profitable Growth
A brand needs a vision. A brand vision is not just an…
The Most Underutilized Competitive Advantage: Brand Culture
The Seattle Seahawks won the Super Bowl, as we all know. Numerous…
The Brands That Stay Closest To Customer Problems Win
Decades ago, in the annals of advertising agency history, BBDO had an…
Revive, Reframe, Or Retire: The Strategic Choices For Memory Brands
I have a special spot in my heart for Memory Brands, because…
The Hidden Risk Of A Strong Brand Halo
For years of working with organizations to refine and implement vision and…
Every Product Is A Mirror Of The Organization That Built It
In 1968, computer scientist Melvin Conway made an observation that’s been shaping…
The Strengths And Weaknesses Of The Category Benchmark
Category Benchmarks are the reference point for the category. They define quality…
