When Brands Market To Algorithms, Not People
When it comes to AI and jobs, Boston University law professor James…
How Established FMCG Brands Can Counter Insurgent Brand Threats
Bain publishes a good analysis every year of so-called insurgent brands in…
How AI Is Reshaping The Consumer–Brand Relationship
Consumers are using AI as a brand hack. Which says as much…
The Most Insightful Economic Metric For Tracking Consumers
I am occasionally asked which metric I consider best for tracking consumers.…
Why Marketing Is The Conscience Of Business
From all my years in research and consulting, I think I’ve learned…
How Marketing Turns Ideas Into Business
From all my years in research and consulting, I think I’ve learned…
Attention Marketers: Change Is Overrated
From all my years in research and consulting, I think I’ve learned…
Of The Four P’s, Price Is The Most Important
From all my years in research and consulting, I think I’ve learned…
Statistical Significance: Marketing’s Perilous Safeguard
From all my years in research and consulting, I think I’ve learned…
Successful Marketing Focuses On Targeting, Not Segmentation
From all my years in research and consulting, I think I’ve learned…
