AI Has Not Replaced Brand Emotion. It Has Moved It.
AI has put an end to emotions in marketing, we are told.…
When Brands Market To Algorithms, Not People
When it comes to AI and jobs, Boston University law professor James…
How Established FMCG Brands Can Counter Insurgent Brand Threats
Bain publishes a good analysis every year of so-called insurgent brands in…
How AI Is Reshaping The Consumer–Brand Relationship
Consumers are using AI as a brand hack. Which says as much…
The Most Insightful Economic Metric For Tracking Consumers
I am occasionally asked which metric I consider best for tracking consumers.…
Why Marketing Is The Conscience Of Business
From all my years in research and consulting, I think I’ve learned…
How Marketing Turns Ideas Into Business
From all my years in research and consulting, I think I’ve learned…
Attention Marketers: Change Is Overrated
From all my years in research and consulting, I think I’ve learned…
Of The Four P’s, Price Is The Most Important
From all my years in research and consulting, I think I’ve learned…
Statistical Significance: Marketing’s Perilous Safeguard
From all my years in research and consulting, I think I’ve learned…
