Every presidential election cycle of this century has felt like the most important one yet, to the point that saying so has become a cliché. This time around, though, there are differences that matter more than usual, particularly for brands. Immediately after Election Day, I will assess the implications of the results for brands here on Branding Strategy Insider and…
This year, 2023, is the heralded third year of the presidential election cycle. It has kicked off with nervous markets eyeing political drama in Washington, DC: contentious votes to elect the Speaker of the House of Representatives, a combative State of the Union presidential address, partisan threats not to raise the nation’s debt ceiling, and posturing and positioning by lawmakers…
Popflex CEO Cassey Ho was at the salon getting her hair done. Her phone was tucked away, on Do Not Disturb. By the time she checked it again, she’d missed over 10 calls and dozens of messages. Within moments, Ho was watching Taylor Swift’s new YouTube Short promoting her latest album, The Tortured Poets Department. There she saw Swift wearing…
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We used LCTD for this illustration because it offers: A diversified, developed…
PoliticusUSA is 100% reader-supported with no corporate or political party influence. Please…
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Used for centuries in kitchens and traditional medicine alike, dill has quietly…
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If you’ve ever wanted to get your MBA—this is a great week to get started on the journey, in part thanks to the release of Fortune’s latest ranking of the…
