Latest Branding News
Why Great Products Fail Without Market Engineering
Each year, research firms such as CB Insights analyze why both startups…
Why Brand Loyalty Beats Customer Acquisition
It is just astounding that after more than 35 years, some marketers…
Why Brand Strategy Needs A Simulator Now
Most mid-market leaders are not short on ideas. They are short on…
How Financial Engineering Destroys Brand Value
Claire’s, the tween accessory retailer, is in turnaround mode. Again. Claire’s is…
Brands Must Take The Risk Out Of Buying
The recessionary mindset we see in society and the marketplace is a…
How Under Armour Forgot The First Rule Of Brand Strategy
Never confuse the customer. Once, at an advertising agency meeting with our…
Why Checkout Abandonment Is A Brand Problem
The standard diagnosis of checkout abandonment treats it as an engineering challenge.…
Solving Business Problems Through The Lens Of Brand
Most companies lose momentum because their best thinking cannot get through the…
Harley-Davidson’s Brand Problem Is Bigger Than Its Bikes
Financial geniuses on Wall Street appear to be happy that there is…
Brand Strategy Must Solve The Problems That Limit Growth
Brand strategy is entering a more demanding era. For CEOs, CMOs, and…
