Most Advertising Problems Are Not Advertising Problems
There is much angst about the state of advertising. Various commentators in…
How Established FMCG Brands Can Counter Insurgent Brand Threats
Bain publishes a good analysis every year of so-called insurgent brands in…
Think Of Positioning Your Organization’s Brand Like Raising A Child
For C-suite leaders facing massive disruption whether from AI, tariffs, or global…
The Problem With Product-Led Brand Turnarounds
Peloton, Kohl’s, Target, General Mills, Macy’s have something in common. These brands…
The Resurgence Of Brand Loyalty
Amazing about face. In a world where deals and promotions abound, where…
When Website Performance Becomes Marketing’s Weakest Link
Marketing teams have become exceptionally sophisticated at acquiring traffic. Media efficiency improves…
The Kraft Heinz Pause: Financial Strategy Or Brand Strategy?
Kraft Heinz is having another “brand-wagon moment.” Its new CEO, Steve Cahillane,…
How AI Is Reshaping The Consumer–Brand Relationship
Consumers are using AI as a brand hack. Which says as much…
The Link Between Brand Vision And Enduring Profitable Growth
A brand needs a vision. A brand vision is not just an…
The Most Underutilized Competitive Advantage: Brand Culture
The Seattle Seahawks won the Super Bowl, as we all know. Numerous…
