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Tag: Advantage

The Un-Conference: The Human Advantage In An AI World

AI can create content. It can analyze markets. It can generate ideas,…

Dr. Derrick Daye Dr. Derrick Daye

AI Is A Platform Shift, Not A Brand Advantage

The buzzword in marketing right now is AI. Well, acronym, that is.…

Walker Smith Walker Smith

The Most Underutilized Competitive Advantage: Brand Culture

The Seattle Seahawks won the Super Bowl, as we all know. Numerous…

Joan Kiddon Joan Kiddon

Disney Ends 2 Hotel Perks, Cutting On-Site Advantage at Disneyland. Here’s Why One Might Return.

Several years ago, we published an article titled “Is Walt Disney World’s…

Tom Bricker Tom Bricker

How Brands Find Advantage In Leveraging Contradictions

Probably no surprise to those who chronicle our fractured behaviors, we have…

Joan Kiddon Joan Kiddon

How A Fast Follower Brand Overcame A First Mover Advantage

Nuuly, the clothing rental enterprise from Urban Outfitters Inc., also home to…

Joan Kiddon Joan Kiddon

How Simplicity Builds Competitive Advantage

Simplicity gets a bad rap. Too often, it’s taken to mean obvious…

Benjamin Hill Benjamin Hill

How Applebee’s Lost Its Competitive Advantage

We could all use a dose of neighborhood about now. The New…

Joan Kiddon Joan Kiddon

Disney World’s On-Site Advantage: Perks & Benefits of Staying in WDW Resort Hotels

Facebook Twitter Pinterest For years, there were big benefits to staying at…

Tom Bricker Tom Bricker

The Brand Advantage Of Investing In People

Innovation in fast food is often measured by the sizzle of a…

Steve Wunker Steve Wunker