Circle brings USDC, EURC payments to SAP customers through Tereina
The partnership with SAP-backed Tereina will let businesses send and receive Circle’s…
Are Your Customers Loyal, Or Just Locked In?
There are brands we genuinely love choosing. They make our work easier.…
How to Show Up in ChatGPT Results and Get Noticed by Customers
There’s a lot of conjecture out there about how to show up…
12 great examples of welcome emails for new customers [templates]
I’m going to say something that might ruffle a few feathers, but…
The buyer persona gap that’s costing you customers and making your marketing less authentic [+ the fix]
Buyer personas are a foundational component of many brands’ marketing strategy. Personas…
Why brands should stop overlooking their most powerful influencers: customers
Every January, I sit down to write my predictions for the year…
6 effective re-engagement emails to get your customers back
Let’s be honest: Most re-engagement emails are an afterthought. They get treated…
We asked customers how they like to communicate with brands [HubSpot blog survey]
Customer communication preferences vary widely in today‘s digital landscape. Some may want…
How to Do Market Research & Better Understand Your Target Customers [Template]
A few months ago, I struggled with creating effective email copy, despite…
A Proven Framework for Converting Strangers Into Customers
As a marketing strategist for over a decade, I've always been fascinated…
