How to manage brand visibility at scale across products, segments, and markets
Enterprise brand teams face a complex version of AEO that most tools…
Brand Leadership Is Global. Brand Management Is Local.
Internal politics is detrimental to brands. Sounds like a business cliché. But…
Employer Brand Mistakes That Undermine International Growth
International hiring has moved beyond being primarily a cost play. For many…
Brand A.I. Has A Trust Problem: 7 Rules For Building Sustainable Trust
Brand A.I. is having an uncertain month. Yes, A.I. has become a…
Nothing makes CMF an independent Indian brand
Nothing's more affordable CMF sub-brand is now turning into its own independent…
Rebranding: When The Business Outgrows The Brand
The clearest sign that a company needs to rebrand is not an…
The Brand Strategy Behind Gap’s Comeback
In its heyday, Target promised affordable, designer style for everyone. Anyone could…
Brand Strategy Must Change The Economics Of Choice
A Conversation With Dr. Derrick Daye on Positioning, AI and the Brand…
Brand Loyalty Changes The Economics Of Growth
What do United Airlines, YUM! Brands, Kohl’s, Ulta Beauty, and Estée Lauder…
The Brand Turnaround Era Is A Warning Sign
Corporate jargon is pretty miserable. Executives use euphemisms and empty phrases to…
