Ad image

Tag: Brand

Brand A.I. Has A Trust Problem: 7 Rules For Building Sustainable Trust

Brand A.I. is having an uncertain month. Yes, A.I. has become a…

Joan Kiddon Joan Kiddon

Nothing makes CMF an independent Indian brand

Nothing's more affordable CMF sub-brand is now turning into its own independent…

Vlad Vlad

Rebranding: When The Business Outgrows The Brand

The clearest sign that a company needs to rebrand is not an…

Dr. Derrick Daye Dr. Derrick Daye

The Brand Strategy Behind Gap’s Comeback

In its heyday, Target promised affordable, designer style for everyone. Anyone could…

Joan Kiddon Joan Kiddon

Brand Strategy Must Change The Economics Of Choice

A Conversation With Dr. Derrick Daye on Positioning, AI and the Brand…

Paul Friederichsen Paul Friederichsen

Brand Loyalty Changes The Economics Of Growth

What do United Airlines, YUM! Brands, Kohl’s, Ulta Beauty, and Estée Lauder…

Joan Kiddon Joan Kiddon

The Brand Turnaround Era Is A Warning Sign

Corporate jargon is pretty miserable. Executives use euphemisms and empty phrases to…

Joan Kiddon Joan Kiddon

Why Brand Promise Still Matters: Lessons From General Motors

It is difficult to avoid politics these days. Right now, both political…

Joan Kiddon Joan Kiddon

Ahrefs Brand Radar alternatives for marketing teams

G2’s 2026 Answer Economy research found that 51% of B2B software buyers…

Anna Rubkiewicz Anna Rubkiewicz

HubSpot AEO vs. Ahrefs Brand Radar: Features compared [2026]

As more buyers skip search entirely and go straight to ChatGPT, Gemini,…

HubSpot Staff HubSpot Staff