Latest Branding News
Brand Positioning Is A Leadership Decision, Not A Marketing Exercise
Brands that lead today do three things exceptionally well. They create an…
Lessons From An Unexpected Disruptor: Urgent Care
My mentor Clayton Christensen taught us that disruptors win by being cheaper.…
Failure To Relevantly Differentiate: Amazon’s Grocery Blind Spot
Last week, I discussed the new brick-and-mortar Amazon entry: a big box…
Managing Brand Voice In A Politicized Public Square
This past weekend, more than sixty Minnesota-based CEOs signed an open letter…
Self-Disruption At 330 Years Old: A Swedish Business Case Study
Picture a golf course at dawn. Traditionally, you’d hear the rumble of…
Can Amazon Differentiate As A Big-Box Retailer?
Once again, Amazon is startling the retail landscape. Now, it is the…
Why Marketing Is The Conscience Of Business
From all my years in research and consulting, I think I’ve learned…
The Structural Reasons Brands Fail To Grow
New Year. Same tendencies for trouble. Not a surprise. The lack of…
Why Experience Innovation Is The New Brand Moat
In December 2024, Omnicom merged with IPG, eliminating approximately 4,000 jobs. Among…
Why The Best Brand Storytellers Write Like Journalists
There was a time in recent marketing history when the CMO’s role…
