Latest Branding News
The Future Of Brand Creativity Belongs To The Small And Reckless
Let’s stop pretending this AI rush is brave. It isn’t. It’s terrified.…
The Most Insightful Economic Metric For Tracking Consumers
I am occasionally asked which metric I consider best for tracking consumers.…
Leading Brands Win On Consumer-Perceived Value
Recent brand news is full of brand value chatter. Chatter, not serious…
The Future Belongs To Talent-First Brands
The most important component of long-term sustainable advantage for any firm, regardless…
Brand Positioning Is A Leadership Decision, Not A Marketing Exercise
Brands that lead today do three things exceptionally well. They create an…
Lessons From An Unexpected Disruptor: Urgent Care
My mentor Clayton Christensen taught us that disruptors win by being cheaper.…
Failure To Relevantly Differentiate: Amazon’s Grocery Blind Spot
Last week, I discussed the new brick-and-mortar Amazon entry: a big box…
Managing Brand Voice In A Politicized Public Square
This past weekend, more than sixty Minnesota-based CEOs signed an open letter…
A Brand’s Values Live In Its Choices
A recent furor over Tottenham Hotspur’s use of “Can’t Smile Without You”…
