Why Brands Must Give Consumers More Control
There is a general feeling nowadays that things are out of control.…
The Most Insightful Economic Metric For Tracking Consumers
I am occasionally asked which metric I consider best for tracking consumers.…
Why Consumers Resist Marketing – Branding Strategy Insider
From all my years in research and consulting, I think I’ve learned…
How Consumers Responded to Black Friday Campaigns in 2024 [+ Holiday Marketing Tips]
I’m much more the “spend Black Friday at home in my pajamas”…
Six Ways AI Impacts Marketers And Consumers
Is AI the end of Marketing? Answering this question in the affirmative…
How California Pizza Kitchen Embraces Change, Goes Viral on TikTok, and Gives Consumers FOMO
This week's master has worked for Lou Malnati's (pizza), Krispy Kreme (doughnuts),…
How (& Where) Consumers Discover Products on Social Media [New Data]
Marketing is all about meeting people where they are — and more…
