Why Brands Must Give Consumers More Control
There is a general feeling nowadays that things are out of control.…
What Apple Understands About Innovation That Most Brands Don’t
Apple just introduced its new, foldable iPhone Duo. Whether you think this…
20 Years Of Ideas That Make Brands More Valuable
Twenty years ago, Branding Strategy Insider began with a straightforward ambition: create…
What high-citation brands do differently in AI search: The 2026 AEO playbook
Answer engine optimization is disrupting search as we know it. What once…
Time Is The New Battleground For Brands
The one thing we marketers want more than anything else is people’s…
Bridal brands prepare for Taylor Swift-inspired wedding requests – National
Taylor Swift’s wedding dress remains a mystery, but that hasn’t stopped retailers…
How Brands Can Escape AI-Driven Sameness
Bear with me as I wax philosophical. It’s a circuitous path, but…
The Age Of Average Brands
In the early 1990s, two Russian artists, Vitaly Komar and Alexander Melamid,…
How to track your brand’s presence in AI search
As any marketer or SEO knows, there’s a special satisfaction in seeing…
Why People Snack: The Human Needs Food Brands Forget
The president of Snacking Global at Mars, Andrew Clarke, recently spent some…
