3 Swim Brands I Pack For Every Vacation
Swimwear is the foundation of my warm-weather vacation wardrobe, especially on the…
When Honoring A Brand’s Past Means Changing Its Future
For more than twenty years, The Blake Project carried the same identity…
Healthy Brands Begin With Strategic Integrity
The invocation of values is a hallmark of enterprise positioning. Yet on…
When Brands Market To Algorithms, Not People
When it comes to AI and jobs, Boston University law professor James…
Why AI engines cite certain brands (and how marketers can use it)
Most marketing teams I talk to are doing genuinely good SEO, and…
How Established FMCG Brands Can Counter Insurgent Brand Threats
Bain publishes a good analysis every year of so-called insurgent brands in…
The Brands That Stay Closest To Customer Problems Win
Decades ago, in the annals of advertising agency history, BBDO had an…
Revive, Reframe, Or Retire: The Strategic Choices For Memory Brands
I have a special spot in my heart for Memory Brands, because…
Leading Brands Win On Consumer-Perceived Value
Recent brand news is full of brand value chatter. Chatter, not serious…
The Future Belongs To Talent-First Brands
The most important component of long-term sustainable advantage for any firm, regardless…
