20 Years Of Ideas That Make Brands More Valuable
Twenty years ago, Branding Strategy Insider began with a straightforward ambition: create…
What high-citation brands do differently in AI search: The 2026 AEO playbook
Answer engine optimization is disrupting search as we know it. What once…
Time Is The New Battleground For Brands
The one thing we marketers want more than anything else is people’s…
Bridal brands prepare for Taylor Swift-inspired wedding requests – National
Taylor Swift’s wedding dress remains a mystery, but that hasn’t stopped retailers…
How Brands Can Escape AI-Driven Sameness
Bear with me as I wax philosophical. It’s a circuitous path, but…
The Age Of Average Brands
In the early 1990s, two Russian artists, Vitaly Komar and Alexander Melamid,…
How to track your brand’s presence in AI search
As any marketer or SEO knows, there’s a special satisfaction in seeing…
Why People Snack: The Human Needs Food Brands Forget
The president of Snacking Global at Mars, Andrew Clarke, recently spent some…
Why Iconic Brands Need To Earn Permission To Change
Ferrari’s recent introduction of the Luce, its first fully electric four-door model,…
Brands Must Take The Risk Out Of Buying
The recessionary mindset we see in society and the marketplace is a…
