When Brands Market To Algorithms, Not People
When it comes to AI and jobs, Boston University law professor James…
Why AI engines cite certain brands (and how marketers can use it)
Most marketing teams I talk to are doing genuinely good SEO, and…
How Established FMCG Brands Can Counter Insurgent Brand Threats
Bain publishes a good analysis every year of so-called insurgent brands in…
The Brands That Stay Closest To Customer Problems Win
Decades ago, in the annals of advertising agency history, BBDO had an…
Revive, Reframe, Or Retire: The Strategic Choices For Memory Brands
I have a special spot in my heart for Memory Brands, because…
Leading Brands Win On Consumer-Perceived Value
Recent brand news is full of brand value chatter. Chatter, not serious…
The Future Belongs To Talent-First Brands
The most important component of long-term sustainable advantage for any firm, regardless…
A Brand’s Values Live In Its Choices
A recent furor over Tottenham Hotspur’s use of “Can’t Smile Without You”…
The Structural Reasons Brands Fail To Grow
New Year. Same tendencies for trouble. Not a surprise. The lack of…
Neglecting The Service-Profit Chain Is Costing Brands
If you have spent any time dealing with AI digital entities to…
