Why AI engines cite certain brands (and how marketers can use it)
Most marketing teams I talk to are doing genuinely good SEO, and…
How Established FMCG Brands Can Counter Insurgent Brand Threats
Bain publishes a good analysis every year of so-called insurgent brands in…
The Brands That Stay Closest To Customer Problems Win
Decades ago, in the annals of advertising agency history, BBDO had an…
Revive, Reframe, Or Retire: The Strategic Choices For Memory Brands
I have a special spot in my heart for Memory Brands, because…
Leading Brands Win On Consumer-Perceived Value
Recent brand news is full of brand value chatter. Chatter, not serious…
The Future Belongs To Talent-First Brands
The most important component of long-term sustainable advantage for any firm, regardless…
A Brand’s Values Live In Its Choices
A recent furor over Tottenham Hotspur’s use of “Can’t Smile Without You”…
The Structural Reasons Brands Fail To Grow
New Year. Same tendencies for trouble. Not a surprise. The lack of…
Neglecting The Service-Profit Chain Is Costing Brands
If you have spent any time dealing with AI digital entities to…
Ray Kroc’s Strategy: The Playbook For Today’s Top Restaurant Brands
One of the things that makes marketing advice sound so specious, at…
