Latest Branding News
How Marketing Turns Ideas Into Business
From all my years in research and consulting, I think I’ve learned…
Starbucks’ Third Place Strategy: Built For The Past
This month, Starbucks announced that its coffee delivery business is now a…
Know Your Customer: The CEO
It is axiomatic that marketers should know their customers. In many firms,…
Black Friday: A Ritual In Brand Damage
Brands constantly speak of innovation. They celebrate transformation, responsibility, customer-centricity, and long-term…
How Brands Find Advantage In Leveraging Contradictions
Probably no surprise to those who chronicle our fractured behaviors, we have…
Branding And Strategic Investment: Why Firms Don’t Invest
Branding is a business strategy. It can justify higher margin because customers…
How Eveready Paid The Price For Underinvesting In Marketing
Seminal research demonstrates that companies who underinvest in branding potentially face an…
The Perils Of Losing A Brand’s Relevant Differentiation
The news from YUM! is that Pizza Hut may be sliced. The…
Brand Strategy Work Is No Job For Ad Agencies
The world of marketing has evolved, and today the companies that supply…
