Latest Branding News
When To Change A Brand: Reposition, Refresh, Or Rebrand
The recent criticism of the new advertising for Jaguar has focused attention…
The Critical Test For Business And Career Relevance
Change sucks. But irrelevance is even worse. Today most firms, institutions and…
Brand Leadership: Aim For Different, Not Better
It’s time to reorient your thinking on the most effective deployment of…
Why Your Brand May Suffer Commodity Status
In 2018, Harvard Business Review included an article on its website titled,…
How Brands Can Counter Consumer Uncertainty
What trails consumer decisions like an ever-present shadow and has profound influence…
Start Your Marketing Job Search Here
Navigating the competitive job market can be challenging, especially in the fast-evolving…
The Trust Power Strategy Behind Leading Brands
Trust is an important ingredient in our daily lives. We trust the…
