Latest Branding News
Deeper Brand Meaning Drives Business Growth
There is no substitute for a relevant, focused brand story that capitalizes…
How The U.S. Presidential Election Impacts Brands
Every presidential election cycle of this century has felt like the most…
Top 10 Questions For Optimizing Brand Health
It’s no easy feat to build a healthy brand that stands the…
Trust Failures Infect Successful Brand Building
Now more than ever, earning consumer trust is paramount to the growth…
How Flawed Pricing Strategy Creates New Competition
Just recently, The Wall Street Journal featured three articles about grocery prices.…
Achieving Marketing Objectives Through Behavior Change
Your ultimate marketing goal is behavior change — for the simple reason…
Snickers Brand Strategy: Then And Now
Brand management is not a theoretical, academic or ad agency construct. Brand…
The 70:20:10 Rule For Agile Personalization
Looking at the most successful AI transformations of the past decade, we…
How Viewing Products As Services Creates Customer Value
An influential stream of thought in marketing is that all products have…
