Latest Branding News
Brand Culture Alignment Drives M&A Success
While the coming year will undoubtedly usher in new products and innovation,…
Competing On Sameness: The Marketing Mistake Of Our Times
What happens when brand magnetism starts to fade, and why are we…
How To Win CFO Support For Brand Investment
The message from the fourth floor was loud and clear: “We need…
How Arrogance and Short-Termism Destroy Brands
The CEO of Stellantis, Carlos Tavares, is gone. Booted out of the…
What Today’s McDonald’s Can Learn From Ray Kroc
The McDonald’s National Owners Association held their annual conference this past November…
The Strategy Behind Amazon’s Latest Grocery Concept
Ever since Amazon purchased Whole Foods in 2017, observers, pundits, analysts, investors…
How To Design Brand Strategy For Growth And Success
While the term strategy is invoked routinely in marketing plans, in truth,…
Six Ways AI Impacts Marketers And Consumers
Is AI the end of Marketing? Answering this question in the affirmative…
When To Change A Brand: Reposition, Refresh, Or Rebrand
The recent criticism of the new advertising for Jaguar has focused attention…
