Latest Branding News
5 Keys To Building Customer Value Perceptions
McDonald’s recently announced that the $5 Meal Deal will be extended past…
Is Your Vision Guiding Or Misguiding Your Strategy?
Here’s one of the most popular and least effective management methods: a…
Marketers Need Authority To Build Profitable Brands
Strong brands produce significant, sustainable value for the firm. There is no…
Macy’s Needs A Brand Promise
Macy’s last earnings call (August 2024) showed a second-quarter adjusted earnings of…
Brand Value Is Created In The Details
Last week, while I was traveling abroad with family, we took a…
How Fee-Based Pricing Reduces Relationships To Transactions
Here’s a brain teaser. What are things that used to be free…
The Brand Complacency Threat – Branding Strategy Insider
Whatever your opinion of private equity companies, their potential for financial engineering…
Marketers Beware: How Data Influenced Nike’s Decline
In a single day, Nike lost $24 billion in market value –…
The Link Between Innovation And Customer Loyalty
25 years ago, I had the privilege of supporting Bain’s Fred Reichheld…
12 Principles For Brand Personalization
In the 1970s, the advertising agency BBDO had a set of principles…
