Latest Branding News
How A Fast Follower Brand Overcame A First Mover Advantage
Nuuly, the clothing rental enterprise from Urban Outfitters Inc., also home to…
How Luxury Brands Can Maintain Exclusivity
Exclusivity has always been the currency of luxury. Scarcity, discretion, and control…
Brand Marketing And The Divided Brain
Early in my marketing career, I kept running into the same paradox:…
Successful Marketing Focuses On Targeting, Not Segmentation
From all my years in research and consulting, I think I’ve learned…
Beyond Meat Struggles Without Brand Differentiation
There is some reporting that Beyond Meat, the meat-alternative parent of Beyond…
Why Marketing Lacks Credibility And Influence
A recent study by McKinsey & Company documents the continuing decline in the…
Brand Strategy For Creating Enduring Profitable Growth
The goal of any business is enduring, profitable growth. All three are…
Consumer Opinions Are Mushy – Branding Strategy Insider
From all my years in research and consulting, I think I’ve learned…
The Return Of Starbucks’ Place Strategy
With the advent of online shopping, the idea of a physical place…
McDonald’s Needs To Rethink Its Value Strategy
A recent article in The Wall Street Journal reminds us that understanding…
