Latest Branding News
Emotional Drivers Steer The Fate Of Brands
All too often, we find brands laser-focused on touting their “superior” specs…
How Inclusivity Powers Brands – Branding Strategy Insider
From all my years in research and consulting, I think I’ve learned…
Lessons From Beyond Meat And Impossible Foods’ Marketing Mistakes
Prior to COVID-19 and the price hikes of manufacturers, Beyond Meat and…
Beyond Consumer Outrage: Rebuilding Trust And Realigning Purpose
As the new US administration takes its place in the White House,…
How Social Media Brands Can Achieve Relevant Differentiation
As we have learned over the past month, Meta lifted its free…
A Strategic Action Plan For Revitalizing Boeing
In its most recent January 2025 earnings report, Boeing indicated it suffered…
The Strategic Pricing Power Of Brands
It is axiomatic that a successful brand should command a premium price…
The Myth Of The Consideration Set
For decades, marketers have embraced the concept of a “consideration set”—a supposedly…
How Brands Help Business Solve Problems
Harvard marketing guru Ted Levitt made his mark with a number of…
Brand Strategy For Revitalizing A Declining Brand
In our current environment, there are brands taking the opportunity to revitalize.…
