Lessons From TOMS Buy-One-Give-One Strategy
It would be wrong to say TOMS shoes invented the Buy-One-Give-One model…
Purpose-Led Marketing: A Deeply Human Opportunity
We live in an era that increasingly values immediate gratification over sustained…
How Brands Create One-Think Shopping
Brands are essential to decision-making. For those who believe that brands are…
5 Keys To Building Customer Value Perceptions
McDonald’s recently announced that the $5 Meal Deal will be extended past…
Is Your Vision Guiding Or Misguiding Your Strategy?
Here’s one of the most popular and least effective management methods: a…
Marketers Need Authority To Build Profitable Brands
Strong brands produce significant, sustainable value for the firm. There is no…
Macy’s Needs A Brand Promise
Macy’s last earnings call (August 2024) showed a second-quarter adjusted earnings of…
Brand Value Is Created In The Details
Last week, while I was traveling abroad with family, we took a…
How Fee-Based Pricing Reduces Relationships To Transactions
Here’s a brain teaser. What are things that used to be free…
The Brand Complacency Threat – Branding Strategy Insider
Whatever your opinion of private equity companies, their potential for financial engineering…
