How To Build Brand Value In A Tariff-Impacted Economy
With tariffs on imported goods and services, brands must realize their inherent…
6 Ways AI Is Changing Product Management
AI has triggered both enthusiasm and anxiety in product circles. AI promises…
Weaker Brands Chase Their Competitors
Product parity exists in (too) many categories because technology advances have enabled…
How Applebee’s Lost Its Competitive Advantage
We could all use a dose of neighborhood about now. The New…
Why Coherence Is A Brand Leadership Imperative
Authenticity. It’s a word we continue to hear and see everywhere. And…
How Brands Can De-Risk The Moment
With President Trump’s ‘Liberation Day’ tariffs, uncertainty has roared into view. Since…
How To Elevate Your Brand Voice And Reputation
“The future of communications is going to be working with leaders and…
Weight Watchers Needs A Turnaround Strategy
A brand is a promise of a relevant, differentiated trustworthy experience. Defining…
The Strategic Drivers Of Brand-Business Transformation
Recently, someone asked me: What is your theory of change? This question…
Dominant Brands Wield The Power Of Trust
I’ve been reading about soft power a lot lately. Soft power…. It’s…
