Latest Branding News
The Future Belongs To Talent-First Brands
The most important component of long-term sustainable advantage for any firm, regardless…
Brand Positioning Is A Leadership Decision, Not A Marketing Exercise
Brands that lead today do three things exceptionally well. They create an…
Lessons From An Unexpected Disruptor: Urgent Care
My mentor Clayton Christensen taught us that disruptors win by being cheaper.…
Failure To Relevantly Differentiate: Amazon’s Grocery Blind Spot
Last week, I discussed the new brick-and-mortar Amazon entry: a big box…
Managing Brand Voice In A Politicized Public Square
This past weekend, more than sixty Minnesota-based CEOs signed an open letter…
A Brand’s Values Live In Its Choices
A recent furor over Tottenham Hotspur’s use of “Can’t Smile Without You”…
Self-Disruption At 330 Years Old: A Swedish Business Case Study
Picture a golf course at dawn. Traditionally, you’d hear the rumble of…
Can Amazon Differentiate As A Big-Box Retailer?
Once again, Amazon is startling the retail landscape. Now, it is the…
Why Marketing Is The Conscience Of Business
From all my years in research and consulting, I think I’ve learned…
The Structural Reasons Brands Fail To Grow
New Year. Same tendencies for trouble. Not a surprise. The lack of…
