Latest Branding News
Have Brands Lost The Real “Why”?
In 2009, Simon Sinek delivered an inspiring TED talk, “How great leaders…
Advertising Works By Changing Reference Points
From all my years in research and consulting, I think I’ve learned…
Brand Management Considerations For Anti-American Sentiment
There has been considerable hand-wringing recently about the decline in global stature,…
The CMO Role Needs A Rebrand
This is yet another milestone moment for marketing and brand management. Why?…
Brand Management Mistakes Hold Back Peloton
For some time now, almost since its inception, Peloton has avoided communicating…
Starbucks Rediscovers Its Human Side
Starbucks has just re-learned what business it’s actually in. It discovered that…
Brands And The Rising Value Of Trust
From all my years in research and consulting, I think I’ve learned…
Harley-Davidson Needs More Than An Age-Defying Strategy
Harley-Davidson is in trouble again. The iconic American brand faces another C-suite…
Legacy Brands Thrive On Constant Renewal
What is it about successful brands that attracts change over time when…
