Latest Branding News
How Process Workflows Strengthen Brands
The most effective enterprise strategic plan flows from purpose, vision, and values.…
Differentiating Brands With Generosity, Surprise, And Delight
For decades marketers have found certain stages in a person’s life where…
Enduring Brands Thrive On Purpose, Promise, And Profitability
For some serious insight into the challenges facing grocery packaged goods, the…
Attention Marketers: Change Is Overrated
From all my years in research and consulting, I think I’ve learned…
Why The Best Marketing Plans Are Built To Fail
Let me be blunt: the annual ritual of demanding a marketing plan…
Learning From Innovation Failure: A Case Study
How will businesses use AI in the short-term and the long-term? There…
The Nine-Slide Approach To Effective Presentations
At Amazon, there are no PowerPoints at key meetings. Rather, a well-written…
Brand Strategy For Accelerated Uncertainty
Consumer anxiety has been building over the last two years, and it…
How Brand Management Revived The University Of Miami Business School
Bloomberg BusinessWeek’s report on business schools’ ratings has just appeared. As expected,…
