Latest Branding News
Weight Watchers Needs A Turnaround Strategy
A brand is a promise of a relevant, differentiated trustworthy experience. Defining…
The Strategic Drivers Of Brand-Business Transformation
Recently, someone asked me: What is your theory of change? This question…
Dominant Brands Wield The Power Of Trust
I’ve been reading about soft power a lot lately. Soft power…. It’s…
Why Marketing Is Not An Exact Science
From all my years in research and consulting, I think I’ve learned…
3 Value-Delivery Mistakes That Are Costing Brands
A day does not go by without a brand reference to value.…
Skims: Nike’s Dangerous Liaison? – Branding Strategy Insider
Nike’s collaboration with Skims, Kim Kardashian’s billion-dollar shapewear empire, is one of…
How Brands Build Consumer Confidence In Uncertain Times
In uncertain times, a promise is not enough. Today, 73% of Americans…
How To Build Quality-Focused Businesses And Brands
The possibility exists that U.S. food manufacturers will need to eliminate food…
Why Marketing Is About Wants, Not Needs
From all my years in research and consulting, I think I’ve learned…
9 Strategies To Leverage Uncertainty For Success
Uncertainty is near an all-time high. Since 1985, the U.S. Federal Reserve…
