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Tag: Strategy

The Brand Strategy Behind Gap’s Comeback

In its heyday, Target promised affordable, designer style for everyone. Anyone could…

Joan Kiddon Joan Kiddon

The Risk of Treating Derivatives as the Strategy

Derivatives should modify portfolio risk—not become the strategy.Hedging, liquidity, and exposure should…

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Brand Strategy Must Change The Economics Of Choice

A Conversation With Dr. Derrick Daye on Positioning, AI and the Brand…

Paul Friederichsen Paul Friederichsen

Strategy Bitcoin Buying May Resume After Saylor ‘We’re Back’ Signal

Strategy’s Michael Saylor said “We’re Back” in his latest signal on X…

Six Risks Private Equity Investors Should Consider in a Buy-and-Build Strategy

Six Risks Private Equity Investors Should Consider in a Buy-and-Build Strategy Source…

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Strategy Holds Preferred STRC Dividend at 12% as Price Still Below Par

While Strategy’s preferred STRC shares ended July well below their $100 par…

The End Of The Think Global, Act Local Strategy

One of the most difficult tasks for brand marketers is aligning an…

Joan Kiddon Joan Kiddon

Why Brand Strategy And Business Strategy Must Be One Strategy

The most consequential brand decisions are often made before anyone calls them…

Dr. Derrick Daye Dr. Derrick Daye

Which AEO tool supports your growth strategy?

According to McKinsey, 50% of consumers now use AI-powered search, and more…

Zoe Ashbridge Zoe Ashbridge

Saylor’s Strategy Messaging Not Helping Push Bitcoin Story Says StanChart

Strategy founder and chairman Michael Saylor again took to social media on…