Latest Branding News
How Brands Help Business Solve Problems
Harvard marketing guru Ted Levitt made his mark with a number of…
Brand Strategy For Revitalizing A Declining Brand
In our current environment, there are brands taking the opportunity to revitalize.…
The Value Of Distinctive Brand Assets In B2B And B2C
B2B and B2C brands are often assumed to be very different. One…
Consumer Shifts Drive A New Approach To Brand Building
It’s time for a new brand-building system to meet the shifting needs…
The Brand Advantage Of Investing In People
Innovation in fast food is often measured by the sizzle of a…
Business And Brand Mechanics Require Heart
The Tin Man in the Wizard of Oz wasn’t originally designed with…
3 Strategic Questions For Building A Pro-Active Brand
I believe a good life is like a good sentence – we…
Brand Strategy Requires A Target Audience First Approach
I’ve been going to meetings, with both B2C and B2B clients, for…
How Big Brands Can Adopt Challenger Strategies
According to Wikipedia and taken from a variety of business books and…
