Latest Branding News
How Arrogance and Short-Termism Destroy Brands
The CEO of Stellantis, Carlos Tavares, is gone. Booted out of the…
Product Launch Strategy Guide – Branding Strategy Insider
You may agree new product introductions are the lifeblood and engine powering…
What Today’s McDonald’s Can Learn From Ray Kroc
The McDonald’s National Owners Association held their annual conference this past November…
The Strategy Behind Amazon’s Latest Grocery Concept
Ever since Amazon purchased Whole Foods in 2017, observers, pundits, analysts, investors…
How To Design Brand Strategy For Growth And Success
While the term strategy is invoked routinely in marketing plans, in truth,…
Six Ways AI Impacts Marketers And Consumers
Is AI the end of Marketing? Answering this question in the affirmative…
When To Change A Brand: Reposition, Refresh, Or Rebrand
The recent criticism of the new advertising for Jaguar has focused attention…
The Critical Test For Business And Career Relevance
Change sucks. But irrelevance is even worse. Today most firms, institutions and…
