Latest Branding News
How Brands Build Consumer Confidence In Uncertain Times
In uncertain times, a promise is not enough. Today, 73% of Americans…
How To Build Quality-Focused Businesses And Brands
The possibility exists that U.S. food manufacturers will need to eliminate food…
Why Marketing Is About Wants, Not Needs
From all my years in research and consulting, I think I’ve learned…
9 Strategies To Leverage Uncertainty For Success
Uncertainty is near an all-time high. Since 1985, the U.S. Federal Reserve…
Brands And AI: How Tastemaking Gives Humans The Creative Edge
There’s a familiar kind of panic that happens when a new technology…
Brands Are Anchors In Times Of Uncertainty
In 2000, political scientist Robert Putnam lamented the growing social isolation and…
How Brands Gain True, Actionable Insights
Let’s consider the importance of insights for brands. In a world of…
How Leading Brands Create The Best Value For The Price
Creating, promising and delivering value is a marketing imperative. Every brand should…
The Formula For Iconic Advertising Campaigns
Marketing leaders often focus on creative execution as the key to advertising…
Southwest Airlines Makes Marketing’s Biggest Mistake
Once there was a really fun, spirited airline that flew out of…
