Latest Branding News
Attention Marketers: Change Is Overrated
From all my years in research and consulting, I think I’ve learned…
Why The Best Marketing Plans Are Built To Fail
Let me be blunt: the annual ritual of demanding a marketing plan…
Learning From Innovation Failure: A Case Study
How will businesses use AI in the short-term and the long-term? There…
The Nine-Slide Approach To Effective Presentations
At Amazon, there are no PowerPoints at key meetings. Rather, a well-written…
Brand Strategy For Accelerated Uncertainty
Consumer anxiety has been building over the last two years, and it…
How Brand Management Revived The University Of Miami Business School
Bloomberg BusinessWeek’s report on business schools’ ratings has just appeared. As expected,…
7 Keys To Crafting Sustainability Stories
The real risk when adding sustainability into a brand narrative isn’t saying…
What The Prussian Army Can Teach Modern Marketers
My odd last name, “Wunker,” comes from the medieval German word for…
The Turnaround Plan Hain Celestial Needs Right Now
Hain Celestial Group, the natural foods and organic personal care enterprise, just…
