Latest Branding News
Building Capacity For Breakthrough Innovation
You may not know Vesta Stoudt, but you definitely know what she…
How Brand Loyalty Creates Enduring Profitable Growth
The Wall Street Journal reports that streaming companies are finally becoming profitable.…
Brands Take Note: Demographics Matter Most
From all my years in research and consulting, I think I’ve learned…
Your Brand Is What Is Received, Not What Is Sent
I’ve been spending many, many years working with various sized brands –…
Is 3G Capital A Threat To The Skechers Brand?
The latest acquisition news is that 3G Capital is buying Skechers, the…
Branding Is More Than Communication
The 2025 CMO Survey, conducted annually by Deloitte, The Fuqua School at…
Have Brands Lost The Real “Why”?
In 2009, Simon Sinek delivered an inspiring TED talk, “How great leaders…
Advertising Works By Changing Reference Points
From all my years in research and consulting, I think I’ve learned…
Brand Management Considerations For Anti-American Sentiment
There has been considerable hand-wringing recently about the decline in global stature,…
The CMO Role Needs A Rebrand
This is yet another milestone moment for marketing and brand management. Why?…
