Latest Branding News
How AI Is Reshaping The Consumer–Brand Relationship
Consumers are using AI as a brand hack. Which says as much…
The Most Underutilized Competitive Advantage: Brand Culture
The Seattle Seahawks won the Super Bowl, as we all know. Numerous…
The Brands That Stay Closest To Customer Problems Win
Decades ago, in the annals of advertising agency history, BBDO had an…
Revive, Reframe, Or Retire: The Strategic Choices For Memory Brands
I have a special spot in my heart for Memory Brands, because…
The Hidden Risk Of A Strong Brand Halo
For years of working with organizations to refine and implement vision and…
Every Product Is A Mirror Of The Organization That Built It
In 1968, computer scientist Melvin Conway made an observation that’s been shaping…
The Strengths And Weaknesses Of The Category Benchmark
Category Benchmarks are the reference point for the category. They define quality…
Heritage Brand Strategy: Four Types, Four Distinct Strategies
Today, heritage brands occupy a difficult position. Squeezed between private label that…
The CEO Must Be The CMO
There is no shortage of criticism of marketing organizations. The declining length…
The Future Of Brand Creativity Belongs To The Small And Reckless
Let’s stop pretending this AI rush is brave. It isn’t. It’s terrified.…
