Latest Branding News
The Most Insightful Economic Metric For Tracking Consumers
I am occasionally asked which metric I consider best for tracking consumers.…
Leading Brands Win On Consumer-Perceived Value
Recent brand news is full of brand value chatter. Chatter, not serious…
The Future Belongs To Talent-First Brands
The most important component of long-term sustainable advantage for any firm, regardless…
Brand Positioning Is A Leadership Decision, Not A Marketing Exercise
Brands that lead today do three things exceptionally well. They create an…
Lessons From An Unexpected Disruptor: Urgent Care
My mentor Clayton Christensen taught us that disruptors win by being cheaper.…
Failure To Relevantly Differentiate: Amazon’s Grocery Blind Spot
Last week, I discussed the new brick-and-mortar Amazon entry: a big box…
Managing Brand Voice In A Politicized Public Square
This past weekend, more than sixty Minnesota-based CEOs signed an open letter…
A Brand’s Values Live In Its Choices
A recent furor over Tottenham Hotspur’s use of “Can’t Smile Without You”…
Self-Disruption At 330 Years Old: A Swedish Business Case Study
Picture a golf course at dawn. Traditionally, you’d hear the rumble of…
