Latest Branding News
Brand Management Mistakes Hold Back Peloton
For some time now, almost since its inception, Peloton has avoided communicating…
Starbucks Rediscovers Its Human Side
Starbucks has just re-learned what business it’s actually in. It discovered that…
Brands And The Rising Value Of Trust
From all my years in research and consulting, I think I’ve learned…
Harley-Davidson Needs More Than An Age-Defying Strategy
Harley-Davidson is in trouble again. The iconic American brand faces another C-suite…
Legacy Brands Thrive On Constant Renewal
What is it about successful brands that attracts change over time when…
How To Build Brand Value In A Tariff-Impacted Economy
With tariffs on imported goods and services, brands must realize their inherent…
6 Ways AI Is Changing Product Management
AI has triggered both enthusiasm and anxiety in product circles. AI promises…
Weaker Brands Chase Their Competitors
Product parity exists in (too) many categories because technology advances have enabled…
How Applebee’s Lost Its Competitive Advantage
We could all use a dose of neighborhood about now. The New…
