Latest Branding News
How Marketers Can Counter The Decline In Time Spent Shopping
1. Paralleled by a growth in online shopping. Perhaps the most widely…
How Simplicity Builds Competitive Advantage
Simplicity gets a bad rap. Too often, it’s taken to mean obvious…
Brand Management Lessons Emerge From FTC Meta Trial
The FTC-Meta trial is in the judge’s hands right now. The case…
Building Capacity For Breakthrough Innovation
You may not know Vesta Stoudt, but you definitely know what she…
How Brand Loyalty Creates Enduring Profitable Growth
The Wall Street Journal reports that streaming companies are finally becoming profitable.…
Brands Take Note: Demographics Matter Most
From all my years in research and consulting, I think I’ve learned…
Your Brand Is What Is Received, Not What Is Sent
I’ve been spending many, many years working with various sized brands –…
Is 3G Capital A Threat To The Skechers Brand?
The latest acquisition news is that 3G Capital is buying Skechers, the…
Branding Is More Than Communication
The 2025 CMO Survey, conducted annually by Deloitte, The Fuqua School at…
