Latest Branding News
Brand Revitalization: A Nissan Imperative
Despite all the talk about AI and the transformation of business, it…
What The Prussian Army Can Teach Modern Marketers
My odd last name, “Wunker,” comes from the medieval German word for…
The Turnaround Plan Hain Celestial Needs Right Now
Hain Celestial Group, the natural foods and organic personal care enterprise, just…
Of The Four P’s, Price Is The Most Important
From all my years in research and consulting, I think I’ve learned…
Apply The First Principles Of Strategy To Conquer Chaos
Chaos is a recurring condition of civilization. Whether caused by an outside…
Solving Brand Trade-Offs With Paradoxical Promises
Cracker Barrel has relented and returned to its original brand proposition. At…
Why Your Brand Needs An Enemy
Why do some brands spark passionate debates while others are quickly forgotten?…
Building A Leading Brand Requires Critical Self-Examination
It’s always important to have a deep, unvarnished understanding of your brand.…
AI-Infused Capabilities Power The Next Wave Of Disruptors
How do prehistoric oceans have anything to do with business in 2025?…
Cracker Barrel Exposes Marketing’s Core Problems
Marketing is in trouble and has become its own worst enemy. Over…
