Latest Branding News
What Today’s McDonald’s Can Learn From Ray Kroc
The McDonald’s National Owners Association held their annual conference this past November…
The Strategy Behind Amazon’s Latest Grocery Concept
Ever since Amazon purchased Whole Foods in 2017, observers, pundits, analysts, investors…
How To Design Brand Strategy For Growth And Success
While the term strategy is invoked routinely in marketing plans, in truth,…
Six Ways AI Impacts Marketers And Consumers
Is AI the end of Marketing? Answering this question in the affirmative…
When To Change A Brand: Reposition, Refresh, Or Rebrand
The recent criticism of the new advertising for Jaguar has focused attention…
The Critical Test For Business And Career Relevance
Change sucks. But irrelevance is even worse. Today most firms, institutions and…
Brand Leadership: Aim For Different, Not Better
It’s time to reorient your thinking on the most effective deployment of…
Why Your Brand May Suffer Commodity Status
In 2018, Harvard Business Review included an article on its website titled,…
