Latest Branding News
Business And Brand Mechanics Require Heart
The Tin Man in the Wizard of Oz wasn’t originally designed with…
3 Strategic Questions For Building A Pro-Active Brand
I believe a good life is like a good sentence – we…
Brand Strategy Requires A Target Audience First Approach
I’ve been going to meetings, with both B2C and B2B clients, for…
How Big Brands Can Adopt Challenger Strategies
According to Wikipedia and taken from a variety of business books and…
Brands Are The Business Lever For Financial Strength
Everyone knows what a brand is, and few consumers do not have…
Well Positioned Brands Have The Advantage
Imagine for a minute the experience consumers encounter when grocery shopping. As…
Brands Face New Levels Of Consumer Anger
An angry undercurrent of frustration with brands haunts the marketplace. This, perhaps,…
The Powerful Promise Of Civic Brands
As we enter the New Year, let’s think about the significance of…
Brand Culture Alignment Drives M&A Success
While the coming year will undoubtedly usher in new products and innovation,…
Competing On Sameness: The Marketing Mistake Of Our Times
What happens when brand magnetism starts to fade, and why are we…
