Latest Branding News
Beyond Consumer Outrage: Rebuilding Trust And Realigning Purpose
As the new US administration takes its place in the White House,…
How Social Media Brands Can Achieve Relevant Differentiation
As we have learned over the past month, Meta lifted its free…
A Strategic Action Plan For Revitalizing Boeing
In its most recent January 2025 earnings report, Boeing indicated it suffered…
The Strategic Pricing Power Of Brands
It is axiomatic that a successful brand should command a premium price…
The Myth Of The Consideration Set
For decades, marketers have embraced the concept of a “consideration set”—a supposedly…
How Brands Help Business Solve Problems
Harvard marketing guru Ted Levitt made his mark with a number of…
Brand Strategy For Revitalizing A Declining Brand
In our current environment, there are brands taking the opportunity to revitalize.…
The Value Of Distinctive Brand Assets In B2B And B2C
B2B and B2C brands are often assumed to be very different. One…
Consumer Shifts Drive A New Approach To Brand Building
It’s time for a new brand-building system to meet the shifting needs…
The Brand Advantage Of Investing In People
Innovation in fast food is often measured by the sizzle of a…
