Latest Branding News
Marketers Beware: How Data Influenced Nike’s Decline
In a single day, Nike lost $24 billion in market value –…
4 Strategic Moves For Restoring Brand Trust
Two of America’s foremost brands have new CEOs. Both brands appear to…
The Link Between Innovation And Customer Loyalty
25 years ago, I had the privilege of supporting Bain’s Fred Reichheld…
12 Principles For Brand Personalization
In the 1970s, the advertising agency BBDO had a set of principles…
5 Strategies For Enticing Frugal Shoppers
Consumers are trading down to lower-priced items and those cans and boxes…
The Strategy Behind PingPod – Branding Strategy Insider
I just talked to a guy who flipped a ping pong joint…
How To Build A Thriving Company Culture
“Culture eats strategy for breakfast,” wrote Peter Drucker. Exactly. Everybody has heard…
How Stanford University Builds Predictable Success
Did you know that Stanford University can point to over 5,000 companies…
The Brand Strategy Of Easy
Ease is a multi-dimensional concept. Innovators, brands, entrepreneurs, organizations, and others must…
Building An Age-Defying Brand – Branding Strategy Insider
Age is important for marketers. There are many social, cultural and personal…
