The Strategic Pricing Power Of Brands
It is axiomatic that a successful brand should command a premium price…
How Brands Help Business Solve Problems
Harvard marketing guru Ted Levitt made his mark with a number of…
How Big Brands Can Adopt Challenger Strategies
According to Wikipedia and taken from a variety of business books and…
Brands Are The Business Lever For Financial Strength
Everyone knows what a brand is, and few consumers do not have…
Well Positioned Brands Have The Advantage
Imagine for a minute the experience consumers encounter when grocery shopping. As…
Brands Face New Levels Of Consumer Anger
An angry undercurrent of frustration with brands haunts the marketplace. This, perhaps,…
The Powerful Promise Of Civic Brands
As we enter the New Year, let’s think about the significance of…
How Arrogance and Short-Termism Destroy Brands
The CEO of Stellantis, Carlos Tavares, is gone. Booted out of the…
Best Nontoxic Shampoo and Conditioners: Brands to Avoid and Our Must-Use List
Originally published on Mamavation: March 6, 2023 Finding a shampoo free of…
How Brands Can Act Responsibly During a Crisis
It’s been 53 days since Hurricane Helene devastated my hometown of Asheville,…
