Have Brands Lost The Real “Why”?
In 2009, Simon Sinek delivered an inspiring TED talk, “How great leaders…
Brands And The Rising Value Of Trust
From all my years in research and consulting, I think I’ve learned…
Legacy Brands Thrive On Constant Renewal
What is it about successful brands that attracts change over time when…
Weaker Brands Chase Their Competitors
Product parity exists in (too) many categories because technology advances have enabled…
How Brands Can De-Risk The Moment
With President Trump’s ‘Liberation Day’ tariffs, uncertainty has roared into view. Since…
Dominant Brands Wield The Power Of Trust
I’ve been reading about soft power a lot lately. Soft power…. It’s…
3 Value-Delivery Mistakes That Are Costing Brands
A day does not go by without a brand reference to value.…
What Brands Can Learn from Liquid Death’s UK Exit
When Liquid Death, the edgy, death-metal-themed water brand that took American social…
How Brands Build Consumer Confidence In Uncertain Times
In uncertain times, a promise is not enough. Today, 73% of Americans…
How To Build Quality-Focused Businesses And Brands
The possibility exists that U.S. food manufacturers will need to eliminate food…
