The simple way to make your marketing claims 42.9% more believable
A few weeks back, I stumbled across a Reddit post that talked…
What happened when 6.8m people were told real Monet art was AI
AI content is polarizing. When users spot that AI was used in…
A master class in persuasion from an unlikely place
Walk down a suburban street, and you might stumble across a following…
5 science-backed pricing tips from the U.K.’s top marketing podcast
In 2007, Coulter and Coulter showed two advertisements to two random groups…
The simple genius behind this long-forgotten Google Chrome ad
We trust simple promises more than long lists. When brands focus on…
Can music influence what we buy? To find out, I dove into the psychology of music
In the first episode of my Nudge podcast, I interviewed the fantastic…
The psychological reason brands use the power of association to sell
In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating…
This behavioral science principle can make your billboard go viral, here’s how
Is billboard advertising still relevant today? Yes, all because of costly signaling.…
Six simple behavioral science tips to improve any marketing message (and the brands that get it right)
Do you ever look at an ad and wonder, “What on earth…
Bold Move or Costly Mistake?
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that…
