How Luxury Brands Can Maintain Exclusivity
Exclusivity has always been the currency of luxury. Scarcity, discretion, and control…
How Brands Can Use Uncertainty To Create Relevance
When rapid and disruptive change occurs, marketers are handed an extraordinary moment…
Apparel Resale Brands Drive The Future Of Shopping
Apparel resale is a robust category centered on the ability to sell…
Six simple behavioral science tips to improve any marketing message (and the brands that get it right)
Do you ever look at an ad and wonder, “What on earth…
Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue
How’s your cottagecore vibe? Are you ready for light academia aesthetic to…
The actual recession marketing tactics that helped brands survive + how your team can implement them
In 2020, I interviewed Andrea Lisbona for Forbes about her less than…
We asked customers how they like to communicate with brands [HubSpot blog survey]
Customer communication preferences vary widely in today‘s digital landscape. Some may want…
Brands Take Note: Demographics Matter Most
From all my years in research and consulting, I think I’ve learned…
Have Brands Lost The Real “Why”?
In 2009, Simon Sinek delivered an inspiring TED talk, “How great leaders…
