How Brands Can Compete On Provenance, Purpose And Promise
Recently, Bloomberg ran an article about Dr. Bronner’s. If you are unfamiliar,…
TikTok Strategy for Brands: Expert Tips
TikTok is proving to be a major marketing heavyweight as more brands…
Emotional Drivers Steer The Fate Of Brands
All too often, we find brands laser-focused on touting their “superior” specs…
How Inclusivity Powers Brands – Branding Strategy Insider
From all my years in research and consulting, I think I’ve learned…
How Social Media Brands Can Achieve Relevant Differentiation
As we have learned over the past month, Meta lifted its free…
The Strategic Pricing Power Of Brands
It is axiomatic that a successful brand should command a premium price…
How Brands Help Business Solve Problems
Harvard marketing guru Ted Levitt made his mark with a number of…
How Big Brands Can Adopt Challenger Strategies
According to Wikipedia and taken from a variety of business books and…
Brands Are The Business Lever For Financial Strength
Everyone knows what a brand is, and few consumers do not have…
Well Positioned Brands Have The Advantage
Imagine for a minute the experience consumers encounter when grocery shopping. As…
