Brand Strategy Requires A Target Audience First Approach
I’ve been going to meetings, with both B2C and B2B clients, for…
How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]
2025 is likely going to be the most interesting year thus far…
Brand Culture Alignment Drives M&A Success
While the coming year will undoubtedly usher in new products and innovation,…
How to Get Celebrity Endorsements — Even if You’re Not a Huge Brand
As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing.…
How To Win CFO Support For Brand Investment
The message from the fourth floor was loud and clear: “We need…
How To Design Brand Strategy For Growth And Success
While the term strategy is invoked routinely in marketing plans, in truth,…
31 Companies With Really Catchy Slogans & Brand Taglines
Any writer will tell you how hard it is to express a…
How Internal Marketing Helps You Build a Strong Brand From the Inside Out [Experts Weigh In]
As an ‘external’ marketer, I have to say that I hadn’t given…
When To Change A Brand: Reposition, Refresh, Or Rebrand
The recent criticism of the new advertising for Jaguar has focused attention…
27 Steps, Tips, & Examples to Get Your Brand in the Spirit
You know how I know I’m in the right field? While most…
