Brand Culture Alignment Drives M&A Success
While the coming year will undoubtedly usher in new products and innovation,…
How to Get Celebrity Endorsements — Even if You’re Not a Huge Brand
As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing.…
How To Win CFO Support For Brand Investment
The message from the fourth floor was loud and clear: “We need…
How To Design Brand Strategy For Growth And Success
While the term strategy is invoked routinely in marketing plans, in truth,…
31 Companies With Really Catchy Slogans & Brand Taglines
Any writer will tell you how hard it is to express a…
How Internal Marketing Helps You Build a Strong Brand From the Inside Out [Experts Weigh In]
As an ‘external’ marketer, I have to say that I hadn’t given…
When To Change A Brand: Reposition, Refresh, Or Rebrand
The recent criticism of the new advertising for Jaguar has focused attention…
27 Steps, Tips, & Examples to Get Your Brand in the Spirit
You know how I know I’m in the right field? While most…
Brand Leadership: Aim For Different, Not Better
It’s time to reorient your thinking on the most effective deployment of…
Why Your Brand May Suffer Commodity Status
In 2018, Harvard Business Review included an article on its website titled,…
