Brand Positioning Is A Leadership Decision, Not A Marketing Exercise
Brands that lead today do three things exceptionally well. They create an…
Managing Brand Voice In A Politicized Public Square
This past weekend, more than sixty Minnesota-based CEOs signed an open letter…
One more brand is set to launch a smartphone with a telephoto extender
When we talk about smartphones with telephoto extender lenses, the Oppo Find…
Why Experience Innovation Is The New Brand Moat
In December 2024, Omnicom merged with IPG, eliminating approximately 4,000 jobs. Among…
Why The Best Brand Storytellers Write Like Journalists
There was a time in recent marketing history when the CMO’s role…
The Six-Word Story Strategy For Brand And Leadership Growth
Every December, leaders everywhere sit down with the same familiar ritual: drafting…
Brand Design For Enduring Profitable Growth
As 2025 draws to a close, several brands are focusing on revitalization.…
Black Friday: A Ritual In Brand Damage
Brands constantly speak of innovation. They celebrate transformation, responsibility, customer-centricity, and long-term…
Brand Strategy Work Is No Job For Ad Agencies
The world of marketing has evolved, and today the companies that supply…
