A guide for modern marketing teams
Search no longer rewards keywords alone — it rewards clarity. Large language…
An explainer for SEOs and content marketers
Entity-based SEO is a content optimization strategy built around concepts, relationships, and…
What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant
When I first joined HubSpot’s Conversational Marketing team, most of our website…
Setting up for better targeting
Automated email segmentation uses dynamic rules and real-time data to group contacts…
Top 7 use cases for AI personalization in marketing
As a marketer and consumer, few can explain the impact of AI…
What marketers need to know now
Marketers use AEO and GEO interchangeably, but there is a difference, and…
Best AI workflow automation tools for growing businesses
AI workflow automation tools connect apps, data, and departments to execute tasks…
Building systems of trust in the age of AI while staying human at heart
When I joined HubSpot, I stepped into a rare position. I had…
How to be unmistakable no matter what the channel
One of the most satisfying things you can achieve as a business…
What should marketers let go of in 2026?
I asked six HubSpot colleagues who are experts in their respective arena…
