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juthompson@hubspot.com (Justina Thompson)

20 Articles

6 generative engine optimization benefits every marketer should know

You’ve seen it with your own eyes, reader. The way buyers discover…

AEO prompt tracking for marketing teams

You already track and analyze your SEO strategy — keyword rankings, organic…

How to summarize your AI visibility

Your brand’s AI visibility score covers the part of the search landscape…

A marketer’s guide to choosing AI

“What’s better: Claude or ChatGPT?” is the mind-boggling question every marketer is…

Our top picks for growing businesses

If you’re managing social media marketing without a social media scheduler, I’ve…

Our top best practices and tool recommendations for 2026

Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the…

How to scale content reach in the era of Loop Marketing

I’ll say the hard thing nobody wants to admit: Creating “great content”…

Loop marketing examples from companies we love

Loop marketing represents a fundamental shift from traditional linear funnels to a…

Building your first B2B loop marketing strategy

Building a B2B Loop Marketing strategy represents more than adopting new tactics…