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juthompson@hubspot.com (Justina Thompson)

25 Articles

Why citations matter more than backlinks for AI visibility

For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture…

How to optimize for AI overviews (AIOs): A complete 2026 playbook

Google AI Overviews appear in Google Search results for a growing share…

AI citation tracking tools to monitor and increase visibility

The brand tracking dashboard says awareness is up. Social listening tools show…

How to track and measure visibility

Brand mentions aren’t a new concept, but answer engine optimization (AEO) is…

6 generative engine optimization benefits every marketer should know

You’ve seen it with your own eyes, reader. The way buyers discover…

AEO prompt tracking for marketing teams

You already track and analyze your SEO strategy — keyword rankings, organic…

6 top answer engine optimization benefits for growth and enterprise marketers

The AEO benefits that matter most to marketing leaders have shifted from…

How to summarize your AI visibility

Your brand’s AI visibility score covers the part of the search landscape…

A marketer’s guide to choosing AI

“What’s better: Claude or ChatGPT?” is the mind-boggling question every marketer is…

Our top picks for growing businesses

If you’re managing social media marketing without a social media scheduler, I’ve…