Latest Marketing News
How we Operate as an AI-first Company
This is part three of a three-part series on how HubSpot transformed…
6 top answer engine optimization benefits for growth and enterprise marketers
The AEO benefits that matter most to marketing leaders have shifted from…
How to summarize your AI visibility
Your brand’s AI visibility score covers the part of the search landscape…
How to Optimize Content for ChatGPT: An AI Discovery Guide
A lot is going on in search today. Google still reigns supreme,…
How to track (and grow) AI engine citations
AI search engine citation tracking helps measure brand visibility and authority in…
Generative engine optimization KPIs that actually matter for marketing teams
Generative AI is changing how people discover brands, products, and information. Because…
AEO metrics every marketer should track in 2026
Answer engine optimization (AEO) is a marketing strategy designed to help brands…
9 Tactics to Increase B2B Answer Engine Visibility
Research shows that 32% of buyers discover new B2B vendors using generative…
How 5 GEO trends reshape loop and inbound marketing
GEO has found its place in the search landscape, and it’s reasonable…
